Marketing Letters/Job Search Correspondence
Written correspondence is an essential piece of the job search process.
Every résumé you mail needs a cover letter.
Every personal contact requires a follow-up thank you.
Every networking referral requires a letter of introduction.
Form letters and “To Whom it May Concern …” will be certain to turn away a prospective employer.
ekm Inspirations can compose just the right document to meet your needs.
Formal Cover Letters
When applying for a job, it is essential to have each cover letter tailored to the specific job announcement. Upon receiving a copy of the job announcement, I will:
- Research the company so I can write the letter with the employer’s needs in mind – not yours!
- Identify the appropriate contact name to be certain your letter reaches the correct hands.
- Incorporate keywords from the job description so your letter will rank highly in an applicant tracking system (ATS) scan and the employer will see you as the best candidate for the job.
If you will be mailing your cover letter and resume, I will create the letter in a format that matches your resume and presents a comprehensive marketing image.
When submitting your resume by email or posting it to an online application, an “eNote” is a more appropriate document.
Like a formal cover letter, an eNote is customized to the job announcement, focused on the employer’s needs and rich with relevant keywords. Where an eNote differs from a formal cover letter is in length and format.
I will create a message that is more succinct and quickly tells the employer who you are, what you do and what you are offering. The letter will be saved in Plain Text format so you can easily paste it in the body of an email or upload it to an online application.
Cold Call Letters
When sending a letter and resume to a recruiter, networking referral, or company on your target list who may or may not be hiring, the tone of the letter is somewhat different. As with the formal cover letter and eNote, the cold call letter will be customized to the specific audience; however, the implied intent of this correspondence is to open the door for a formal conversation.
Thank You Letters
When an employer is deciding between equally strong candidates, the job frequently goes to the candidate that sends a thank you letter following an interview – yet less than 50% of job seekers do so.
A post-interview letter will illustrate your appreciation for the employer’s or recruiter’s time, give you an opportunity to remind the letter recipient of all you have to offer, and confirm your continued interest in the company and/or job.
Likewise, a thank you letter sent following a conversation with a networking contact will leave a favorable impression with the contact and illustrate that you appreciate not only his/her time, but you appreciate the person who made the referral.
Call or email me with your specific needs, I’ll assess the situation, recommend the best letter format and style, and quote you a fee. Job Search Correspondence fees vary in price from $50 to $150 each.